Sodam primarily focuses on concept and visual development in her process of working as a Creative Director. Sodam values communication that will develop small ideas into strong ones to create cohesive visuals that captures the project’s values and motives.

Through working with Directors and concept development, Sodam aims to help structure a message within a story through conceptual, artistic and intentional Production Design that has a meaningful impact on both the story and its viewers.

Sodam focuses on delivering quality with photos that enhances ideas, brands and people through immersive visual images.